4.4 from verified customers

Elevate your laundry day.

Plant-based laundry detergent in 7 luxury scents, crafted with world-class perfumers and 3x concentrated for real cleaning power.

Tahitian Vanilla detergent bottle on silk with vanilla pods and orchids
Plant-based formula
3x concentrated
Cologne-grade scents
Free shipping at 2+ bottles
French Cognac and African Sandalwood bottles on a bathroom counter
Mix & match all 7 scents

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2+ bottles · Free shipping 4+ bottles · $25 off 6+ bottles · $70 off

Subscribers save 15% on every order and unlock free Wool Dryer Balls at 2+ bottles.

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Why Loaded

Cologne-grade scents
Fragrance oils inspired by $200+ luxury colognes, in seven distinct scents.
Actually cleans
3x concentrated with 6 plant-based enzymes that target different stains.
Gentle by design
Plant-based and free of dyes and phthalates. Kind to skin and fabrics.
50 loads a bottle
Half a cap per regular load. One bottle covers laundry day for weeks.

Explore Scents

Seven scents. Seven vibes. Choose yours.

SCENT 04 / 07

Tahitian Vanilla

Tahitian Vanilla

Cured vanilla bean wrapped in toasted sugar. Sweet without being sticky.

Loved Scents

See what customers say about each fragrance

Maldivian Palm Laundry Detergent
Maldivian Palm
★★★★★
"The tropical vibes are unreal, this one is my new favorite for sure, never going back to regular detergent."
Sarah M. · 3-time Customer
French Cognac Laundry Detergent
French Cognac
★★★★★
"Smells very high-end, cleans amazingly well. Great quality product all around!"
Colleen S. · 7 Month Subscriber
Italian Riviera Laundry Detergent
Italian Riviera
★★★★★
"Everything smells SO clean and fresh now. The name matches this scent to a T: ITALIAN RIVIERA"
Elena R. · TikTok Customer
African Sandalwood Laundry Detergent
African Sandalwood
★★★★★
"African Sandalwood is so warm + cozy! My towels and sheets smell like a SPA DAY!"
Ronan C. · 4 Month Subscriber
← Scroll to explore scents →
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Frequently Asked Questions

How many loads can I wash per bottle?

50 LOADS! Use a half cap for normal loads and a full cap for bigger loads!

Is Loaded safe for all clothing & machines?

Yes! Loaded is formulated to be safe for all fabric types and washing machines, including HE (high-efficiency) machines.

What are the ingredients?

The ingredients are listed on the back of your bottle or you can find them on the main menu of our website (with a breakdown of what each ingredient does)!

Is Loaded safe for sensitive skin?

Loaded is plant-based and is one of the safest formulas out there! It is important to know that everyone's skin is different and some people can have even the highest sensitivities to certain ingredients. So we just recommend to review our list of ingredients and contact us if you have any questions!

How does shipping work?

All shipping is free on orders over $40! Shipping usually takes 2-5 days. Please contact us with any questions!

More questions? Reach out to us at our Contact Page